Privacy Policy live123 – Member Personal Data Protection

Live123 collects your personal information solely for the purposes of platform operations, legal compliance, and improving user experience. The types of information we collect are as follows:

In addition to information you provide directly, we also automatically collect data through cookie technology, login sessions, and platform analytics tools when you use live123 services.

The data we collect is used responsibly and only for the purposes stated. live123 uses your information for the following purposes:

• Verify your identity and eligibility during registration and ongoing KYC processes.
• Process deposits, withdrawals and other financial transactions securely and accurately.
• Provide responsive and effective customer support whenever you need assistance.
• Send account-related information such as security notices, transaction confirmations and service updates.
• Detect and prevent fraud, money laundering and other illegal activities on the platform.
• Personalise your gaming experience with relevant game recommendations and promotions.
• Meet applicable legal obligations and regulatory compliance requirements.
• Analyse usage patterns to continuously improve platform features and performance.

Live123 does not use your data to make automated decisions that could significantly affect you without human intervention. Every important decision such as account closure or withdrawal holds is manually reviewed by our team.

Your data security is live123's absolute priority. We continuously invest in the latest security infrastructure to ensure your information is protected at every level:

• Encryption in transit: All communications between your device and live123 servers are secured with TLS 1.3 protocol and 256-bit SSL encryption.
• Encryption of stored data: Sensitive data such as financial details and identity documents are encrypted using AES-256 before being stored in our database.
• Layered access control: Access to user data is restricted to staff who require it for official duties only, with a full audit trail maintained at all times.
• 24/7 Monitoring: Security monitoring systems operate around the clock to detect any unusual activity or attempted data breaches.
• Regular penetration testing: live123 conducts regular security testing using independent security experts to identify and address any system vulnerabilities.
• Secure data backups: Data is regularly backed up to secure, isolated locations to ensure availability and recovery in the event of any disruption.

Live123 does not share, sell, or disclose your personal data to third parties except in the following limited circumstances:

• Service providers: Operational partners who help live123 deliver services such as payment processors, game providers and customer support platforms. All such providers are bound by strict confidentiality agreements.
• Legal obligations: When required by law, court order, or direction from a lawful authority, live123 may be required to disclose certain information.
• Fraud prevention: In certain cases, information may be shared with fraud prevention agencies or other betting platforms to protect the industry from abuse.
• Business transfers: In the event of a merger, acquisition or asset transfer, user data may be transferred as part of that transaction with advance notice provided to users.

In all instances of data sharing, live123 ensures that recipients maintain equivalent privacy protections and use the data only for permitted purposes. We do not allow third-party providers to use your data for their own marketing purposes.

Live123 uses cookies and similar tracking technologies to enhance the user experience and keep platform functions running smoothly. The following are the types of cookies we use:

• Essential cookies: Required for core platform functions such as login, session verification, and security. These cookies cannot be disabled.
• Performance cookies: Collect information on how you use the platform to help us improve site functionality and speed.
• Functional cookies: Save your preferences such as language, currency and display settings for a more personalised experience.
• Analytics cookies: Help us understand aggregate usage patterns to make better platform development decisions.

You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality of the live123 platform. Continued use of the platform means you consent to the use of cookies as described in this policy.

Live123 recognises and respects your rights regarding personal data. You have the right to:

Live123 retains your personal data only for as long as necessary for the stated purposes or as required by applicable law. Our data retention guidelines are as follows:

• Active account data: Retained for the duration your account remains active and updated periodically in line with KYC requirements.
• Financial transaction records: Retained for a minimum of five to seven years in accordance with financial compliance and anti-money laundering requirements.
• Support communication data: Records of conversations with our support team are retained for three years for reference and dispute resolution purposes.
• Closed account data: After account closure, certain data may be retained for up to seven years to fulfil legal obligations before being permanently deleted.
• Cookie and analytics data: Collected during the current session and retained for no more than 24 months in aggregated, non-identifiable form.

Once the retention period expires and there is no other legal basis for retaining the data, live123 will securely delete or anonymize your data using industry-recognized methods.

Live123 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technological developments. Whenever an amendment is made:

• The "Last Updated" date at the top of this document will be revised.
• Material changes will be communicated to members via email or in-account notice.
• The latest version of the Privacy Policy is always available on the official live123 website.

We encourage you to review this page periodically to stay informed about how we protect your information. Continued use of the live123 platform after any amendments are published constitutes your acceptance of the updated terms.